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Research papers

Is the image concept of critical importance in modern market research? (German)

This study deals with the question "Does a relationship exist between image and purchase behaviour (in certain product fields)" or more strictly speaking: "Can the image be used as a variable to forecast purchase behaviour?". The image is defined...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andreas Winkler
August 1, 1967
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Citation

Winkler, A. (1967a, August 01). Is the image concept of critical importance in modern market research? (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-the-image-concept-of-critical-importance-in-modern-market-research-german-


Research papers

The new housewife

The subject of this paper is a comprehensive study which attempted to provide a basis for better understanding of the new housewife, and in particular, the interpersonal and impersonal forces which influence her attitudes andr behaviour. A sample of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Timothy Joyce
August 1, 1967
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Citation

Joyce, T. (1967a, August 01). The new housewife. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-housewife


Research papers

An analysis of the propagation of norms in illustrated periodicals (German)

We have made an effort in this survey to examine the possibilities for establishing and describing the influence exerted on individuals by a large anonymous group with the aid of its communication media. The object of analysis are Illustrated...

Catalogue: ESOMAR/WAPOR Congress 1967
Authors: Maria Rita Girardi, L. K. Neffe, Herbert Steiner
August 1, 1967
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Citation

Girardi, Neffe and Steiner (1967a, August 01). An analysis of the propagation of norms in illustrated periodicals (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-analysis-of-the-propagation-of-norms-in-illustrated-periodicals-german-


Research papers

Advertising for consumer durable goods

The three main papers of this seminar do not deal explicitly with problems of a conceptual approach of the way advertising for consumer durable works. Dr. Joyce in his paper even expressly disregards the implications of advertising for this class of...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: H. A. van Stiphout
Company: Philips International
June 15, 1967
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Citation

van Stiphout, H. A. (1967a, June 15). Advertising for consumer durable goods. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-for-consumer-durable-goods


Research papers

What causes contestants to participate in open contests? (German)

In recent years the open contest has evolved as a preferred method of sales promotion. In West Germany alone, advertisers have spent more than 100 million DM in the last three years for conducting contests. The range of problems within the area of...

Catalogue: ESOMAR Congress 1966
Author: Berend H. Feddersen
September 1, 1966
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Citation

Feddersen, B. H. (1966a, September 01). What causes contestants to participate in open contests? (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-causes-contestants-to-participate-in-open-contests-german-


Research papers

What causes contestants to participate in open contests?

In recent years the open contest has evolved as a preferred method of sales promotion. In West Germany alone, advertisers have spent more than 100 million DM in the last three years for conducting contests. The range of problems within the area of...

Catalogue: ESOMAR Congress 1966
Author: Berend H. Feddersen
September 1, 1966
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Citation

Feddersen, B. H. (1966a, September 01). What causes contestants to participate in open contests?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-causes-contestants-to-participate-in-open-contests-


Research papers

The interview: "Weakest link in the survey chain"

The survey organisations have tried to make the interviewer as neutral as possible. In order to eliminate the impact of any one interviewer, his conduct is subject to a number of strict rules. So long as the influence of the interviewer cannot be...

Catalogue: The European Marketing Research Review 1966
Author: Sebastian Herkommer
August 1, 1966
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Citation

Herkommer, S. (1966a, August 01). The interview: "Weakest link in the survey chain". ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-interview-weakest-link-in-the-survey-chain-


Research papers

Long-range weather forecasting (3 years) and its application to market research

In the industrial field, which has been interested in this work since the foundation of the S.C.E.A.M., the applications of these weather forecasts bring to market research the meteorological factor which it had lacked until then, and which disturbs...

Catalogue: The European Marketing Research Review 1966
Authors: René Viart, Henri Roquetanifere
August 1, 1966
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Citation

Viart and Roquetanifere (1966a, August 01). Long-range weather forecasting (3 years) and its application to market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/long-range-weather-forecasting-3-years-and-its-application-to-market-research


Research papers

Can a correlation of advertising to sales be demonstrated?

The title of this talk is "can a correlation of advertising to sales be demonstrated?" It will have some resemblance to the Edward Albee play "Who's Afraid of Virginia Woolf". That is, the title poses a question which the author has no intention of...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Charles Einer Anderson
June 15, 1965
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Citation

Anderson, C. E. (1965a, June 15). Can a correlation of advertising to sales be demonstrated?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-a-correlation-of-advertising-to-sales-be-demonstrated-